Focus group

From consultation to collaboration

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Focus Groups are typically employed to test new product ideas and messages with potential customers. Focus groups help companies consult their stakeholders in order to gain input and build confidence that a chosen path or strategy will be well received.

Matter’s approach to Focus Groups is built on the premise that the best products and the most robust strategies result from co-design and honest collaboration between a company and its stakeholders.

Some examples:

We ran Stakeholder Dialogues for Shell to design carbon-reduction strategies for Europe’s policymakers.

We helped SWIFT develop innovative payments offering by bringing its users into the design process.

We helped Wired Magazine involve its readers in the re-design of its web strategy.

We ran Stakeholder Dialogues across Italy to speed the development of an innovative web service for quantity surveyors.

We helped Kuoni engage employees in the development of a new market positioning and cross-divisional strategy.

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CASE STUDIES 

  • The Bill & Melinda Gates Foundation’s Financial Services for the Poor Initiative convened a group of “Enablers” to help design, critique, and advocate for the construction of a digital financial services (DFS) platform for the poor.

    Bill & Melinda Gates Foundation

  • In October 2016, Matter designed and facilitated the Communication Council, the annual meeting for Generali's Group Communications and Public Affairs Office.

    Assicurazioni Generali