Focus Groups are typically employed to test new product ideas and messages with potential customers. Focus groups help companies consult their stakeholders in order to gain input and build confidence that a chosen path or strategy will be well received.
Matter’s approach to Focus Groups is built on the premise that the best products and the most robust strategies result from co-design and honest collaboration between a company and its stakeholders.
We ran Stakeholder Dialogues for Shell to design carbon-reduction strategies for Europe’s policymakers.
We helped SWIFT develop innovative payments offering by bringing its users into the design process.
We helped Wired Magazine involve its readers in the re-design of its web strategy.
We ran Stakeholder Dialogues across Italy to speed the development of an innovative web service for quantity surveyors.
We helped Kuoni engage employees in the development of a new market positioning and cross-divisional strategy.