Client

Business School Lausanne

Year

2014

CONTEXT

Business School Lausanne is based on values like sustainability and conscious business. It intends to create a new class of managers able to make business while making good for the planet. They asked us to help them develop a communication plan to reach and engage new students, in a fresh and unconventional way.

PROCESS

We studied the school’s values and key messages by interviewing their students and management. We visualized all the content we gathered around real pictures of students telling their stories and about how the school made a difference for them.

RESULT

Numerous posters and communication tools to distribute through social media and printouts. We applied the same style and similar messages on promotional material such as water bottles and cotton bags.

“Working with Housatonic has been an extremely rewarding and joyful experience! Their creative touch, aesthetic feeling and storytelling talent were indispensable in creating a number of visual and communication materials for our organization, Business School Lausanne. What makes working with them so special is the sense of real care and engagement with the customer’s story. Finally, they are so flexible and solutions-oriented that they really “make it easy” just as their slogan says.”

Denitsa Marinova – Marketing & Communications, Business School Lausanne.