Compassion In World Farming (CIWF) is a nonprofit association, working to protect animals’ health in farming. The Italian branch contacted us to create a video, to be used on social media, to focus users towards an online petition, with the goal of limiting the role of antibiotics’ consumption in farming.
We read the petition and talked to the spokesperson of the association, who explained the context and the necessary data for the design of the video.
A video with bright colors, that plays with geometrical shapes and illustrations, together with hand drawn texts. A product which keeps the attention level high, short and impactful, perfect for social media.