International Baccalaureate




The International Baccalaureate is an international educational foundation headquartered in Geneve, Switzerland. It offers educational programmes for children aged 3 to 19. On the occasion of a workshop held during their annual conference in Asia, we designed a series of cards to support a simulation on school and innovation.


We started curating the content of the sessions and understanding the various archetypes. Each archetype had to play a role in the school, we therefore analyzed the character of each archetype and visualized it in a letter representing icons.


A set of cards illustrating the different archetypes. The letters of each card are hand-drawn and custom made with illustrations to add enthusiasm. The overall look was friendly, warm and vibrant.