Context
Ninety Global Retail Leaders from a global eyewear company, including Country Managers, Global Managers, and functional leaders from EMEA, USA, and SEA regions came together for two days of collaborative work. The event aimed to build a shared understanding of the evolving market context while creating space to reconnect with the company’s core cultural elements. A key focus of the discussion was how to translate culture into concrete daily practices and behaviours internally (back-office, collaboration, decision-making, ways of working) and externally (marketing narratives, communication and campaigns).
Approach
- Facilitated storytelling sessions on moments of belonging, highlighting when the culture played a decisive role in driving choices or achieving results and awarding the most impactful ones.
- Translated values into recognizable internal and external behaviours.
- Co-created a one-page collective manifesto to guide leaders and teams in living the culture everyday.
Results
- A broader, shared vision of the current context and its strategic implications.
- A collective manifesto, translating culture into behaviours, rituals and ways of working.
- A stronger alignment between culture, strategy and future business direction.