Context
In 2016, a two-day global workshop program was launched by the Human Resources functions of a leading international industrial group to deepen collective reflection on the Group’s culture and shared values. The initiative aimed to bring together representatives from across regions and companies to explore what unites them, understand how culture drives business results, and empower participants to act as ambassadors of the organisation’s identity.
Approach
- Co-designed and facilitated interactive workshops combining storytelling, experiential exercises, and group reflection to bring values to life.
- Guided participants through real-life examples of success and failure, mapping cultural drivers to business outcomes.
- Enabled prototyping of communication tools and behavioral levers to translate the organisation’s values into practical, everyday practices.
- Delivered a participatory experience that encouraged collective sense-making, creativity, and ownership of culture.
Results
- A shared understanding of how the company’s values influence business performance.
- Practical tools and levers to embed values into daily work and support cultural ambassadors.
- Tangible outputs including a digital archive, infographics, postcards, and storyboards summarizing workshop insights.