Context
A one-day cross-functional workshop was held with teams from a leading global sportswear and lifestyle company to reflect on the company’s current campaign and define strategic directions for its next iteration. The event aimed to extract key lessons from the existing campaign, align on shared priorities for the upcoming version, and generate bold ideas around immersive youth engagement.
Approach
- Conducted insight-sharing sessions to surface lessons learned.
- Ran priority mapping exercises to define strategic focus areas.
- Explored external inspiration to challenge assumptions and broaden perspectives.
- Facilitated collaborative concept development focused on narrative, audience, and opportunities.
Results
- A strong cross-functional alignment on campaign learnings.
- A clear direction on elements to preserve, evolve, or discontinue.
- Diverse and bold concepts generated for the campaign 3.0.
- Strengthened ownership and collaboration across teams.