Context
Key stakeholders from Fundraising and Marketing divisions of a leading international child-focused organisation came together for a two-day workshop to explore innovative product concepts grounded in user needs, ensure alignment across teams, and define a clear pathway from ideation to validation and launch. The initiative aimed to foster collaboration, drive strategic clarity and support the development of a high-impact fundraising product tailored to target audiences.
Approach
- Analysed user personas and identified potential new audience segments.
- Generated and explored over ten product concepts.
- Prioritised concepts based on strategic fit, feasibility, and user value.
- Defined success criteria and outlined a roadmap for prototyping and testing.
Results
- Alignment on a shared strategic vision for the new fundraising product.
- Identification of a priority concept to take forward.
- Clear roadmap for validation and development with defined ownership.
- Foundation laid for an innovative product aligned with evolving donor expectations.