Real insights through collaborative sharing and understanding
What is it
Focus Groups are typically employed to test new product ideas and messages with potential customers. They help companies consult their stakeholders so as to gain input and build confidence that a chosen path or strategy will be well received.
How it works
Matter’s approach to Focus Groups is built on the premise that the best products or services and the most robust strategies result from co-design and honest collaboration between a company and its stakeholders.
Concrete benefits using our approach:
• Promotes collaborative innovation
• Reduces time-to-market by merging development and testing
• Vastly improves the quality and robustness of the product or strategy being developed by trusting users to develop their own judging criteria.